Client starter kit · Prepared October 2026
You've already built something people love: a signature jar, scents written like fine fragrance, five-star reviews and classes that sell out rooms. This kit shows what the next version of Untamed Aromas looks like: a modern, AI-ready storefront, a social content system, and a clear path to a business that sells while you pour.
What's inside
Everything here was built from your real catalog, prices, scent notes, reviews and photos, so you're seeing your business, not a template.
01A modern, elegant storefront with a page for every scent, your classes and wholesale.
Open the site →
02A live assistant that recommends your scents from real notes and prices, day or night.
Try it →
0312 ready-to-post designs and captions, 5 Reel scripts, a 4-week calendar and bio rewrites.
See the posts →
04What's working, what's leaking sales, how you compare, and the 10-phase plan to fix it.
Read below ↓Where you are today
Observed October 21, 2026 from untamedaromascandlecompany.com, Amazon (ASIN B0GRD676CD), Instagram @untamed_aromas and TikTok @untamed_aromas.
Position Untamed Aromas as perfume-inspired luxury candles from Atlanta: the moody, fragrance-forward lane Boy Smells and Diptyque own, at an attainable price, with a founder and experiences people can actually meet.
Then make every part of the business readable by machines, so Google, Amazon, Instagram and AI assistants like ChatGPT can recommend your candles when someone asks “what's a luxury candle that smells like a hotel lobby?”
See it come to life →Current-state audit
Ranked by impact. Items marked Solved in kit are already handled in the new website concept.
| Priority | Finding | Why it matters | Fix |
|---|---|---|---|
| High | Amazon listing is offline and branded “Generic.” The 14 oz Sweet Strawberry listing shows “Currently unavailable”; the brand field isn't Untamed Aromas, and the specs have errors (“Cotteon Wick,” usage set to “Outdoor”). | Shoppers who find you can't buy, and you get no brand credit or protection on the listings you do have. | Restock, file the “Untamed Aromas” trademark to unlock Brand Registry, and relist with the rewritten copy in the social kit. |
| High | Contact page has placeholder text from another industry (it promises an “evidence-based recommendation framework”). | It reads like a template, which undercuts trust right when someone wants to book a class or order wholesale. | Solved in kit Rewritten contact paths for classes, wholesale and orders. |
| High | Invisible to search engines and AI assistants. No product structured data, empty image alt text, and your best scent notes live only inside the quiz script. | Google Shopping, ChatGPT, Perplexity and Gemini can't read your prices, notes or reviews, so they recommend someone else. | Solved in kit JSON-LD on every page, a scent page per fragrance, llms.txt and a catalog feed. |
| High | Two scent names echo other companies' trademarks. “Baccarat” (Baccarat crystal / Baccarat Rouge 540) and “Capri Bleu” (Capri Blue candles). | Marketplaces like Amazon and Faire can pull listings over trademark complaints, and you can't trademark them yourself. | Rename to ownable names before scaling. Some ideas: “Saffron Silk” and “Riviera Bleu.” |
| Medium | Broken and mislabeled navigation. Menu folders point to /new-dropdown pages, “Reviews” opens /explore-our-scents, “Upcoming Events” opens /explore, and /about returns a 404. | Visitors get lost, and search engines index the wrong pages. | Solved in kit Clean five-item navigation with descriptive URLs. |
| Medium | Sizes and facts don't match. The FAQ lists 4, 6, 11 and 15 oz burn times while the shop sells 11 and 14 oz, and product pages don't show burn time, wax or notes. | Inconsistent facts reduce conversion and confuse AI answers. | Solved in kit One catalog powers every page, so facts stay consistent. |
| Medium | The 21+ After Dark line shares the main menu with dessert candles and children's classes. | It's a real product line, but mixing it in creates brand confusion and ad-platform and marketplace policy risk. | Keep it as a separate age-gated sub-brand and site. The concept links to it discreetly from the footer only. |
| Medium | Location is inconsistent online: “Atlanta” on Instagram, Forest Park for classes, Stockbridge and Morrow in directory listings. | Local search (“candle making class near me”) depends on one consistent name, address and phone. | Claim one Google Business Profile and use it everywhere (Blueprint phase 8). |
| Low | A Yahoo address on a luxury brand. untamedaromas@yahoo.com is the main contact. | Branded email lifts trust for wholesale buyers and corporate gift orders. | hello@ and orders@ on your own domain (Blueprint phase 4). |
| Low | Social cadence is irregular, and you follow more Instagram accounts than follow you. | The algorithm rewards consistency more than volume. | The 4-week calendar and 12 ready posts in the social kit. |
Market comparison
Two aspirational fragrance houses and two attainable direct-to-consumer brands, compared on what customers actually see.
| Brand | Positioning | Standard candle | How scents are shown | Conversion tools |
|---|---|---|---|---|
| Diptyque | Parisian luxury fragrance house | 6.7 oz · $90 | Poetic one-line descriptions with heritage storytelling | Size ladder from 2.5 oz to Giant, engraving, discovery sets, Candle of the Month |
| Boy Smells | “Nostalgic smells. Strange glass.” Signature colored vessels | ~8.5 oz · $44 | Three-ingredient taglines, scent families | Bundle builder, sample set, loyalty points, free shipping over $50 |
| P.F. Candle Co. | USA-made apothecary, since 2008 | 7.2 oz · $24 | Top / mid / base pyramid on every product | Build-a-Trio (15% off), gift sets, Faire wholesale |
| Otherland | “Perfumer crafted. Art inspired.” | 8 oz · $20 | Three notes plus a mood paragraph, six families | Scent quiz, tiered bundles (10%/15%), referral program |
| Untamed Aromas | Hand-poured, perfume-inspired, founder-led, Atlanta | 11 oz · $22 14 oz · $30 | Full pyramids, but hidden in the quiz script | Quiz, three bundles, classes and private label (unique in this set) |
You give customers the most candle per dollar in this set, with the most distinctive vessel.
Published prices observed October 2026; Boy Smells size approximate.
Brand direction
We kept your name, tagline, butterfly mark and the blue jar, and gave them a luxury fragrance-house frame. This is the look we think will sell best: it puts you in the premium lane customers pay more for, without losing the warmth that makes people book your classes.
Typography
Cormorant Garamond for headlines: the elegance of a perfume label. Manrope for everything else: clean, modern and easy to read on a phone.
For people who want their home to smell like nobody else's, Untamed Aromas makes hand-poured, perfume-inspired candles in a signature blue bubble jar, and invites you into the studio to pour your own.
Photography direction: low-key and candlelit, blue glass against dark stone, styled with cologne bottles, silk and botanicals, like your Amazon hero shot.
#0D1119#8DB6E2#2D5B92#F6F1E9#C7A57A#EAB866Confident claims, short sentences.
“Seven scents. Zero ordinary.”
OMG you guys NEED these candles!!!
Mood and atmosphere do the work.
“Light it low. Let the room do the talking.”
Spicy candles for the freaky ones
Premium feel, warm welcome.
“Make your living room smell expensive.”
Only for those with refined taste
AI-enabled & AI-friendly
More shoppers are asking ChatGPT, Gemini and Perplexity what to buy. These assistants recommend brands they can read clearly. The new site is built to be read by machines as well as people.
This preview is set to noindex so it doesn't compete with your live site. At launch, these files move to your own domain.
Your blueprint
The Company Blueprint's proven path, tailored to Untamed Aromas. You already have products, customers and checkout, so we recommend the Sell package: everything in Launch and Operate, plus your catalog, checkout, marketplace listings and automations.
Confirm the catalog, pricing, margins, class calendar and growth goals. Decide what launches first.
File the “Untamed Aromas” trademark (this unlocks Amazon Brand Registry), finalize the logo suite, and rename the two lookalike scents.
Domain, DNS and hosting on Cloudflare; analytics and conversion tracking; every account in your name.
hello@ and orders@ on your domain, shared inbox for classes and wholesale, and email signatures.
Launch this site on untamedaromascandlecompany.com with your checkout, the Scent Concierge, scent pages and the AI-readable layer.
Accounting, inventory by scent and size, class bookings and deposits, and quote-to-invoice for wholesale.
A photo shoot for each scent, a 4 oz discovery set, gift sets for the holidays, and a “Scent of the Month” subscription.
Google Business Profile, Amazon relaunch with Brand Registry and A+ content, a Faire refresh, and the content calendar running.
Abandoned-cart and review requests, class reminders, and “time to restock” emails at about 45 burn hours.
Training, a monthly performance report, and an ongoing content and listing refresh.
Next step
Start with a 45-minute intake session. We'll walk through this kit together, confirm what launches first, and give you a fixed-scope plan with every account in your name.